Overview

MARTA, the Metropolitan Atlanta Rapid Transit Authority,
ranks as the 8th largest public transportation agency since its establishment in 1971, offering vital transit services via buses and trains to both locals and visitors. With a mission to promote safe and equitable transit, MARTA serves a diverse population.

However, MARTA's mobile app, Breeze, currently poses accessibility challenges for users with visual impairments, particularly in navigating ticket purchasing due to complex submenus. Redesigning the app with a focus on inclusivity can streamline navigation and enhance accessibility, making MARTA's services more user-friendly for a broader audience.

Research

I conducted user interviews and usability testing on the existing MARTA Breeze app. I asked both Atlanta residents and non-residents to explore the app independently while I observed their interactions. I recorded their feedback and behaviors to identify usability issues across key screens.

“There are a lot of features that are just put there but do not have any explanation on what they’re doing. I’m just confused”

Journey Mapping

From these sessions, I mapped out the user journey to pinpoint where confusion, frustration, and drop-offs occurred — especially around ticket purchasing and real-time navigation. The following were notable pain points with the original App.

Home Screen

The updated home screen displaying the user’s current rail line and upcoming train arrival times, allowing for quick, at-a-glance updates without navigating through multiple screens.

With the updated map section, users can quickly view the full rail system and clearly identify their current station, making it easier to navigate and understand the MARTA network at a glance.

Redesigned Map Screen

Redesigned Settings

In the settings, I designed options to enhance usability, including the ability to enable dark mode for improved contrast, reduced eye strain, and better accessibility in low-light environments.

Redesigned Ticket Purchasing

For the ticketing experience, I streamlined the flow to allow users to easily add multiple tickets and activate them with fewer steps. I also incorporated clear, in-context instructions to help users understand how to use their digital tickets effectively during transit.

Walk Through

Redesigned Home Screen

Redesigned Map Navigation

Redesigned Settings

Redesigned Ticket Purchasing

Redesigned Ticket Usage

Reflection

At first, I underestimated the complexity of this project, focusing on updating MARTA's app after finding it difficult to use myself. Recognizing the potential challenges for users, especially those with visual impairments, I redesigned the MARTA Breeze App. Through diverse user testing, I gained valuable insights into user interface design and learned to consider the app's overall experience rather than just specific features.

Despite initial challenges, including neglecting certain aspects during wireframing and struggling with prototyping tools, I persevered and enhanced the app's functionality. This project has provided invaluable industry insights and opportunities for growth, preparing me for my career ahead. Although there's room for improvement, I'm proud of the app's representation of my current skills and eager for future opportunities.