Overview
Athens-Clarke county is one of the poorest counties in Georgia. Despite being the home of the University of Georgia, Athens-Clarke county has 26.6% of their population classified as below the poverty line.With that in mind, we believe there is a need for a financial resource guide to share opportunities to enjoy Athens on a budget.
Our team of 8 designers believed that the best way to share deals of food, shopping and leisure activities in the city of Athens was through the creation of a monthly issue periodical booklet along with the creation of an app and social media page.
Our team was split into 2 sub teams, one print, and one digital. My focus for this project related to the creation of the App
Broke Mans Guide
A budget friendly resource for the city of Athens
App Production
With the focus of showing potential cost saving deals on food, shopping and leisure activities the app purposed a modern and quick way to interact directly with the citizens of Athens, GA.
First Wireframe:
The initial wireframe for this project started with a focus on a main discover page where users would interact with current deals across the various categories.
Within the food section was the ability to organize by cuisine craving. This included options such as Italian, Chinese, Vegan, and etc.
Second Wireframe:
With the original wireframe completed the focus was creating the iterations within Figma to build a working prototype. This included creating original assets to be used as icons for navigation and unique design collateral to correlate with the branding.
Final Wireframe:
Basing off the feedback of peers and through user testing, we adjusted the colors of the app to be more consistent with the print version. We also adjusted the iconography to be more consistent across the different screens.
Final Design Video
Print Production
For our periodical we wanted to make sure the citizens of Athens were given a quality product. We ensured that the book was fun and inviting to view, while the materials did not feel cheap. Our goal was to make sure that no one felt like they were lesser for using our product.
Reflection
This project gave me valuable experience working in a fast-paced team environment. With just three weeks to bring a printed zine and digital product to life, clear communication and collaboration were essential.
In my role, I focused on translating wireframe sketches into high-fidelity mockups using Figma. It was a hands-on opportunity to deepen my UI design skills and practice visual consistency across screens. I also learned how to adapt designs based on team feedback and user needs—striking a balance between creativity and clarity.
Role: UX/UI Designer, Content Strategy
Team: 8 Designers (Print & Digital)
Tools: Figma, InDesign
Timeline: 4 weeks
Focus: Community resource design
